Bedat & Co. firm was founded in 1996 by Simone Bedat and her son Christian. After a year spent developing their ideas they launched there first collections, the N¡ã3, N¡ã7.Ref. 304 and Ref. 314 which they presented at the 1997 Basel show. Just three short years later, the Gucci Group acquired 85% of Bedat and incorporated the company within Gucci Group Watches. The Gucci Group now owns 100% of the company and the founders departed in 2006. In 2007 Bedat celebrated their ten year anniversary by lauching a Bedat & Co. Confidential Concierge service.