I see one advantage to this watch really. You get that look of a classic aviator with the Burberry name - if that tickles you the right way. Burberry is a pretty good brand that sorta went over-the-top like Louis Vuitton. Not sure when it was, but at some point Louis Vuitton just went nuts with the "monogram" showing up on everything from change purses and shoes, to probably shower caps. Burberry is on their way there, but with plaid - so much plaid. But as far as hideous plaid goes, at least the Burberry stuff looks good. I'd settle for a nice Burberry overcoat with all the plaid on the inside.

Look closely and you'll see lots of little things that take this aviator style watch into a new direction. It looks different on many angles. This includes the curved lugs, different font used for the hour indicators, and the crown that is actually decently rendered. Then you have that wrap and wrap again strap that isn't at all aviator, but really fashion oriented. Though isn't that the point of this watch altogether? I admit that placed on the right ensemble, this timepiece would look grand. Nicely proportioned with good color tones, and a handsome look. Dedicated aviator watch enthusiasts might gall at the thematic rape, but they would be wasting their breath complaining on a runway watch like this.

The watch case isn't too big at 40mm wide and it is in steel with a PVD coating (glad it isn't IP), which means it will have a nice finish. What really keeps me from being able to give it a fashionable blessing is the mineral crystal and high price. See at $495, I just can't site well with such a basic use of a quartz movement, and a lack of sapphire crystal. That and only 30 meters of water resistance such don't yell durability. At $100, I would say it is a good use of your funds for an interesting fashion watch, but at about $500, we just aren't getting enough aside from a cheeky strap and the Burberry name.

See Burberry watches on ebay here.

See Burberry watches on Amazon here.