The game changing watch has changed its game. Swatch is one of the most popular names in watches - ever. Probably as well known as Rolex or Seiko, maybe even more do. Swatch is almost single-handedly to thank for saving the Swiss watch industry. It was the high volume sale of pop culture friendly Swiss quartz watches that fed the high-end mechanical Swiss watch making world we have and appreciate today. While this is a bit of an over simplification and there are other details, the bottom line is that Swatch should have a special place in the hearts of watch lovers everywhere.

Most people have very positive associations with the Swatch brand. Either it was some special Swatch watch in your past, or the friendly and fun designs you've been seeing your whole life. If you are like me, you have also been one to give Swatch watches as gifts as they are usually always appreciated, and a good value at that. Many hardcore watch lovers feel like they might have out-grown Swatch watches based on what we remember of them. But unless you have been keeping a close eye on Swatch, you might not realize that they have released some pretty interesting models (even a solid platinum Swatch watch at one point). Remember that Swatch and the Swiss movement making giant ETA are connected at the hip being part of the same group. This means that Swatch gets the benefit of having all the cool movements ETA makes with priority. Plus, Swatch does big volume production, meaning they can invest more into the production process. Any little guy trying to make watches like this would have to charge an arm and a leg. As such, with an interesting and highly complex design, Swatch is still able to sell these at a good price.